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On day one this denim is going to feel all brand new and crispy and ace. Enjoy that feeling, it’s lovely. But then you should wear it a lot, break it in on your body and let it take your shape and fade in all the right places. That’s when it’ll be really perfect. And no two pairs of jeans, or two jackets will look ever look the same.

The denim was produced on narrow shuttle looms from the 50s which makes it hardwearing and we reckon the longer you can go without washing it, the better it’s going to look. To clean the denim, we recommend using the old Finnish method of freezing. So it comes in a freeze to clean sailcloth bag. Keep it in the bag in the freezer and it’ll kill some of the bacteria and help keep the denim fresh (ish).

It’s not a miracle cure and it is just a preference thing though, washed jeans look dead good to. So If you need to wash the denim, please do so inside out and on a cold setting. You can also take them to the dry cleaners if you’re flush.