Our Story

As a token of appreciation and to share its passion for denim and craftsmanship with its clients, G-Star introduces the RAW Tailored Atelier. Customers can book in for a private appointment to personalise a pair of G-Star Red listing denim jeans, selecting their choice of button, rivets and back labels.

Offering a unique experience, what makes it even more exceptional is the professional G-Star tailor who will talk you through the process as you witness him putting together the personalised jeans. Clients choose between the men’s (straight fit) or women’s (slightly slimmer version) 3301 five-pocket selvedge denim and the tailor will take in the hem accordingly, fit in the rivets and buttons, sew on the back label and pack it in an exclusive RAW Tailored Atelier canvas bag. Machineries and technical terms are expounded, putting sense into the denim queries you have always wanted to ask.